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- Brand image and effectiveness of brand positioning
- Advertising awareness- Aided and Unaided
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Case Studies
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Development of Communication Plan In Energy Sector for Madhya Pradesh Power Sector Reforms Among Consumers & Stakeholders: Asian Development Bank
MDRA developed a communication plan for the Power sector reforms among consumers and stakeholders in Madhya Pradesh. MDRA also developed an awareness campaign through different media. The study also aimed at promoting understanding among consumers and stakeholders about the power sector reforms. |
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Survey on Power Sector Reforms: Ministry Of Power, Government of India
A study for Ministry of Power, Government of India, involved analysis and opinion on power sector reforms initiated by the ministry. The study was conducted in six major cities to assess consumer opinion and communication strategy for the ministry and the need for Central Electricity Bill and need for power sector reforms. Based on the research, brand communication strategy was formulated for the ministry. |
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